AWARD School 2024
12 weeks
|
10 agencies
|
10 briefs
|
12 weeks | 10 agencies | 10 briefs |
Brief 1
Deliverable
Outdoor ad/billboard/poster
Client
Ironclad
Product
The Legacy Pan
Prop
A non-stick pan that will last.
Brief 2
Brief 3
Deliverable
30-second film ad
Client
AncestryDNA
Product
AncestryDNA Kit
Prop
Find the real you
Brief 4
Brief 5
Deliverable
A social media idea that works for Instagram or Facebook
Client
LIFX
Product
LIFX lightbulbs
Prop
Control your mood
Brief 6
Brief 7
Deliverable
A digital idea that communicates the benefits of the Bumble App.
Client
Bumble
Product
Bumble dating app
Prop
The dating app that empowers women with every connection.
Brief 8
Deliverable
A direct idea that debunks the concerns of Electric Vehicle sceptics.
Client
Tesla
Product
Tesla Model 3
Prop
Make up your own mind about whether an EV is right for you.
Brief 9
Deliverable
A integrated campaign, executed in three different mediums
Client
Exceptional Alien
Product
Exceptional Alien travel playbooks
Prop
Curators of culture are now your travel guides
Brief 10
Product
Laser tattoo removal
Prop
Nothing needs to be permanent.
Deliverable
A print campaign (3 ads)
Client
Removery
Product
Guide to keeping your cat safe and happy at home.
Prop
Keep your housecat in the house.
Deliverable
30-second radio ad
Client
RSPCA
Product
Makeup
Prop
Cosmetics shouldn’t come packaged in single use plastic.
Deliverable
A PR idea that inspires people to take action.
Client
Flavedo & Albedo
The Task
Come up with a product, business or entrepreneurial idea.
The Spingboard
The National Plan to End Violence against Women and Children Prevention. Early intervention. Response. Recovery and healing. The National Plan is the overarching national policy framework that will guide actions towards ending violence against women and children over the next 10 years. It highlights how all parts of society, including governments, businesses and workplaces, media, schools and educational institutions, the family, domestic and sexual violence sector, communities and all individuals, must work together to achieve the shared vision of ending gender-based violence in one generation.